Today Social Media Marketing is considered to be one of the most vital parts in a marketing strategy. It’s important that you have a professional handling your businesses social media accounts, who knows the do’s and don’ts of social media marketing. We have compiled a comprehensive list for your reference of what to do and what not to do.

Dos

  • Frequently post on your various social platforms
  • Post relevant content
  • Share content from 3rd parties
  • Share your company’s success stories
  • Do interact with your followers, encourage engagement on your posts
  • Do assume that whatever your write will be seen by everyone
  • Do answer every question posted, tweeted or messaged to you. In a trimly way.
  • Do aim for ongoing engagement with your audience. This brings them back to your page.
  • Do build an audience using different social networking sites, blogs and face-to-face interactions.
  • Do talk about the passion of your audience
  • Do publish content that encourages sharing
  • Do publish content that is mobile-friendly
  • Do connect your social strategy to organizational objectives but be sure to Use platforms thatdo support your marketing goals
  • Do give proper credit when reposting
  • Do be consistent with your profile
  • Do share trending content about your industry
  • Be personal and (if possible) humorous
  • Do take time to do research about hashtags you’ll be using
  • Create your own hashtags for your brand, campaign or event.
  • Don’t be shy about using clear call to action & link to your website to derive sales/leads.

Donts

  • Use promissory language
  • Give personal endorsement
  • Import or export contact list from social media sites
  • Don’t forget to use visuals
  • Don’t be afraid to have fun!
  • Don’t post on religion, politics or any controversial topics, that could tarnish your brand
  • Don’t list personal contact information
  • Don’t shy away from new tacticswss-logo-highres-11
  • Don’t ignore audience inquiries
  • Don’t depend solely on paid advertising to build an audience
  • Don’t turn down opportunities to continue engaging
  • Don’t publish pixelated images
  • Don’t try to be on EVERY social media platform that exists.
  • Don’t expect people to love all your stuff
  • Don’t make hashtags too long
  • Don’t hashtag every word in your caption/messaging
  • Don’t break your hashtags with symbols like “@”

As you can see social media marketing is not just about choosing a picture and posting it for your clients to see. It’s a whole industry on its own. Take a look at next week’s blog where we will go into detail about the do’s and don’ts mentioned above. Looking for a social media marketing company, contact us today.