Choosing the right Online Marketing Company
With so much on offer out there these days, it’s hard to make the right choice. Especially if you don’t know anything about online marketing, what to expect, what to look for and what results you should receive. Here are some tips from WebSightSEO when choosing an online marketing company.
Search for “Online Marketing Companies” or “SEO companies”. All the companies on the top of the results page that do not make use of Adwords, these are the companies you want to consider. Why because these companies clearly know what they are doing with regards to SEO and being on top in a competitive niche. If an online marketing company is unable to have a strong presence online themselves, then what on earth can they offer you? Research your potential companies, see how they market themselves. This way you can see if the way they work is going to work for you.
Beware of Blackhat SEO
Google’s definition on this is:
“In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”
As you can see Google themselves quite clearly lets you know that this is not obeying search engine guidelines. Do not go with a company practicing blackhat SEO. This will in the end be the death of your SEO campaign. Once you are found to be doing blackhat it’s very hard to re-establish a trust with the search engines and regain your rankings.
One company, one campaign, same goals
One company working on your digital foot print is going to save you a lot of hassle in the end. This doesn’t only assist with keeping track of things, it helps your online strategies strength, with one company strategising and working to one common goal, your only strengthen your chances of increased conversions.
At WebSightSEO we have a “Goal Bell” The “Goal Bell” has become a popular way to announce anything worth celebrating with fellow colleagues in regards to successes and milestones reached with ongoing client campaigns. What we are trying to say is that it’s important to choose an online marketing company that gets excited about your improvements. This in return shows you that they want to see you succeed, that in return is proof that they are indeed successful at what they do. Get involved with an online company that shares these achievements and growth.
Get your chosen marketing company to give you set goals, and if you see these goals are not becoming a reality, scrap them move on. The point of paying an online marketing company is so that you see an increase, whether it be in brand awareness or online conversions, sales, etc. Whatever your goals are if your online company is not achieving these then it’s time to go your separate ways and find a company that works for you and is giving you results.
If you are still not sure about who is right for you contact us at WebSIghtSEO, we aim to create online presence. Our goal is to see you at the top!